Photography

Commercially we use photography in two ways. The first is the most traditional and involves taking photographs that appear directly in our clients’ websites. Examples include portraits showing clients and their staff, office settings and procedures. The main goals are to familiarize the target audience with our client and to establish a professional relationship between our client and his/her market.

Photographs are also utilized to create effects for websites in headers, borders and for illustration. One perfect example is provided by the website for Michael R. Frans. Here, the legal theme is created and promoted by photography. Another example can be observed by viewing the website for Nesbit’s Fine Watch Service. In both of these examples photographs are an essential part of the design and contribute to the overall tone and effectiveness of the website.

Logo Design

For most clients we focus on logo designs that promote name recognition. We introduce creative components into the logos via typography, color, textures, computer generated images and photography, to name a few techniques. Each logo is an original and specifically designed for the client.

We emphasize the importance of logos in symbolizing a positive corporate image and defining a company’s identity. We also show our clients that fresh, innovative designs foster easy recognition and establish a company’s brand for websites, ad campaigns, letterhead, newsletters, business cards and more. We view well-planned and designed logos as one of the most cost-effective means of advertising available. As we tell our clients, every time someone views your logo, it promotes your business.